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Автор Антон, 4 Июнь 2005 23:41
ЦитироватьClick It or Ticket is a National Highway Traffic Safety Administration mobilization campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies heavily on targeted advertising aimed at teens and young adults.The Click It or Ticket campaign has existed on the state level for many years. In 1993, governor Jim Hunt launched the campaign in North Carolina in conjunction with a "Primary safety belt law", which allows law enforcement officers issue a safety belt citation without observing another offence. Since then, other states have adopted the campaign. In May 2002, the ten states with the most comprehensive campaigns saw an increase of 8.6 percentage points from 68.5 to 77.1 percent in safety belt usage over a four-week period. Recently, Congress approved $30 million in television and radio advertising at both the national and state levels.